Pay Per Click

Pay per click (PPC) is an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.

Pay per click has been around for a while and is coming into its own right now. In PPC scenarios, the web site owner will determine words that they wish to bid upon and each time someone does a search for their terms, their site will be listed in the sponsored listings area of the search engine results.

Each time a surfer clicks on your sponsored link, you pay. How much you pay varies on the search term popularity and what the traffic will bear in the bidding processes for top placement. The two most popular PPC models come from Overture and Google AdWords.

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