Search Engine Optimization Programs

Anatomy of Search Engine Optimization or Web Site Promotions

Goals and Objectives:
To drive qualified visitors to your site to facilitate additional product or services queries and generate additional product or services sales.
To achieve as many top thirty search engine placements as possible, to facilitate additional traffic from qualified visitors to your site through their ability to find your site via search engine positioning.

We start be reviewing your new or existing site, noting all of the good parts and then trying to identify what may be missing. We seek elements within the site that will be useful to your visitors. We will look over your keyword phrases and list them out. We try to determine whether they fit well into your site and if they are used in a manner that will be helpful to search engine recognition for the site.

Next, we conduct a study of your chosen keyword phrases to try to determine whether they appear to relevant to your field of business on the web. From there we'll make some educated judgements of whether your keywords are too broad or too narrowly focused to attract the right type of attention to your site that it deserves. If your keyword phrases are to broad, then the field for achieving high search engine placement becomes very difficult as there may be many, many players all hoping to achieve top positions for their sites. On the other hand if your keyword phrases are to narrowly focused, the you may achieve high positioning, but unless someone does the right type of query, they won't find your listing.

Once we are satisfied that we have some good keywords to work with, we begin to query each of the major search engines to determine your positioning for each phrase. We will then create a chart showing the position(s) occupied for each term within each of the search engines queried. This will give us a good indication of where our work efforts need to be focused. This should also help you to know where some of your site visitors are coming from and also show you why you may not be getting the types of traffic that you thought your site would receive.

Methods:
Using the keyword phrases that we have collectively determined to be relevant to attracting search engine attention, we will modify as necessary, your existing site text or meta keyword tags and meta descriptions, along with individual page titles. We will also create additional keyword rich content pages using the current best methods known for attracting search engine attention to your site to help facilitate the best possible rankings or positioning, thus bringing additional visitors to your site to help facilitate inquires and additional sales.

A program of this nature will generally take between three to six months to take full effect. Search engines do not immediately add sites to their databases. It will take different amounts of time for each to visit your site, apply their own algorithms and then list the site accordingly. In the meantime we will periodically query each of them to determine whether our efforts are effective. We will also report to you, the progress that we are making as we go along. If we determine that we are not making substantive progress on any of the given terms, we will make any adjustments and resubmissions as necessary to help facilitate positioning. Not every keyword will be picked up and given high positioning by every search engine. Our best efforts will be to attempt to fill every gap that we possibly can across as many search engines as possible.

All of our web site, search engine marketing programs are customizeable to each clients needs. Please contact us for additional information about how we can work with you to promote your new or current web site.

(734) 729.7082 -- (800) 473.5530